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Mautic

Email MarketingMay 22, 2025

Alternative to MailChimpMailChimp

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Learn how Mautic is redefining marketing automation through open source, privacy, and flexibility.

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8.1k stars

Key Features of Mautic

  • Open Source and Free
    Use without licensing fees or vendor restrictions. Modify and extend as needed.

  • Self-Hosting and Data Ownership
    Host on your own infrastructure and retain full control of your data.

  • No Vendor Lock-In
    Switch platforms or customize freely without being tied to a proprietary system.

  • Intuitive Campaign Builder
    Create complex, automated campaigns with a drag-and-drop interface.

  • Email and Landing Page Builder
    Design responsive emails and pages using an easy visual editor.

  • Privacy-Focused by Default
    Tools and features designed to help meet global privacy regulations.

  • Full Customization
    Both frontend and backend can be tailored to fit unique requirements.

  • Multi-Channel Marketing
    Reach your audience through email, SMS, social media, and more—without extra costs.

  • Unlimited Segmentation and Automation
    Create powerful, dynamic segments and automation rules without usage caps.

  • Active Community and Development
    Benefit from a global, open source community contributing to continuous improvement.

Empowering Marketers with Open Source: Discover Mautic

Marketing automation tools have revolutionized how organizations connect with their audiences. But many of these tools come with strings attached—limited customization, reliance on third-party services, and increasing costs. Mautic is changing that narrative.

As the world’s largest open source marketing automation project, Mautic empowers businesses and nonprofits alike to create fully integrated marketing campaigns—on their terms. It offers a powerful, flexible solution without locking users into restrictive vendor ecosystems. Instead of fitting your needs into someone else’s box, Mautic gives you the freedom to build your own.

The Open Source Advantage

At its core, Mautic embraces the principles of open source: transparency, collaboration, and freedom. By using Mautic, you’re not just gaining access to a tool—you’re joining a global community of marketers, developers, and innovators who believe in equitable access to technology.

This community-driven approach brings unmatched benefits. You can run Mautic on your own infrastructure, using your own database, ensuring complete ownership and control over your data. There’s no vendor lock-in, no subscription fees, and no compromise on privacy.

Built for Privacy and Control

Privacy isn’t a bolt-on feature in Mautic—it’s a foundational principle. Whether you're operating under GDPR, CCPA, or any other global data regulation, Mautic offers built-in tools to help you stay compliant. This commitment to data protection is part of a larger vision: to be the most privacy-focused, accessible, and extendable marketing automation product available today.

Tools That Fit the Way You Work

Mautic doesn’t sacrifice functionality for freedom. The platform includes a modern campaign builder with an intuitive drag-and-drop interface, allowing you to map out complex marketing journeys with ease. Whether it’s sending targeted emails, triggering actions based on user behavior, or integrating with other tools, Mautic provides the infrastructure to make it happen.

The same goes for emails and landing pages. With its powerful visual builder, marketers can design responsive, effective content without needing to touch a line of code—although developers are free to customize every corner of the platform if they wish.

A Community-Driven Future

Implementing marketing automation can be daunting, especially for smaller teams. That’s where the Mautic Community shines. It’s a space not just for troubleshooting or technical support, but for learning, growing, and contributing to the future of the platform. Regular releases, strategic updates, and transparent communication keep users informed and involved.

Why Mautic?

Simply put, Mautic provides freedom—freedom from restrictive pricing models, freedom to innovate, and freedom to own your marketing strategy. It’s marketing automation on your terms, backed by a global network of passionate contributors and a shared belief in open collaboration.

If you're looking to take control of your marketing while respecting your users' privacy and owning your data, it's time to take a closer look at what Mautic can offer.

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