Looking for a privacy-first, open source alternative to Google Analytics?
Modern web analytics tools like Umami, Plausible, Matomo, and Countly offer powerful insights without compromising on user privacy. Whether you're tracking a blog, product, or enterprise platform, these tools provide the clarity and control traditional analytics platforms can't.
Explore the best in ethical analytics.
Umami
mami is a modern analytics solution that values simplicity and privacy.
It offers a clean interface that shows only the essentials, pageviews, sources, devices, and user behavior, without tracking personal data.
Real-time traffic, event tracking, and funnel visualization help you understand user journeys clearly.
Custom filters let you compare metrics by location, device, or browser with ease.
Whether you're running a personal blog or a global product, Umami provides actionable insights, without the bloat or privacy tradeoffs.
Plausible
Plausible is a lightweight, open-source platform built to be privacy-respecting and straightforward.
No cookies. No personal data. Just clean, essential insights.
Designed for GDPR, CCPA, and PECR compliance out of the box, Plausible gives you everything you need on a single dashboard.
It supports custom events, conversion tracking, and email or Slack reports.
You can self-host it or use their managed service.
Either way, your data stays yours, not part of an ad network.
Matomo
Matomo gives you 100% data ownership with no sampling and no third-party access.
As a self-hosted, full-featured alternative to Google Analytics, it offers unmatched control and transparency.
With real-time tracking, GDPR compliance, and complete data export, Matomo is trusted by governments, nonprofits, and enterprises around the world.
It supports everything from A/B testing to heatmaps, and can even work cookie-free depending on your setup.
No limits. No compromises. Just insights with integrity.
Countly
Countly is a full-scale product analytics platform for mobile, web, and desktop apps.
It goes beyond simple page tracking to offer deep behavioral analytics.
Features include crash reporting, push notifications, remote config, and in-app feedback tools.
It’s built on a plugin-based architecture, giving you flexibility to scale and customize.