Plausible

Key Features of Plausible Analytics

• Privacy-first: Fully compliant with GDPR, CCPA, and PECR. No cookies, no personal data, no tracking of individuals.
• Lightweight script: The tracking script is under 1 KB, making websites faster and more performant.
• Open source: Available as a self-hosted Community Edition or managed in the cloud.
• Simple interface: Clean, clutter-free dashboard with all key metrics on a single page.
• Event and goal tracking: Monitor custom events, conversions, revenue, outbound links, file downloads, and 404 pages.
• Email & Slack reports: Receive automated weekly or monthly summaries and traffic spike notifications.
• Search keyword integration: Connect with Google Search Console to track search queries and visibility.
• Team access & public dashboards: Invite teammates with role-based access or make dashboards public via a link.
• SPA support: Works seamlessly with single-page apps and modern frontend frameworks.
• Historical data import: Migrate your old Google Analytics data to retain continuity.

A Simple, Privacy-Friendly Alternative to Google Analytics

Measuring how people use your website shouldn’t come at the cost of their privacy—or your peace of mind. That’s where Plausible Analytics comes in. Designed to be simple, open source, and privacy-friendly, Plausible offers a refreshing alternative to traditional analytics platforms like Google Analytics. No cookies. No personal data collection. No clutter.

Plausible is built for people who want insights, not surveillance. It focuses on measuring meaningful metrics while staying fully compliant with GDPR, CCPA, and PECR. The platform is lightweight—just a small script that loads fast and keeps your site snappy. Whether you choose to self-host it with the Community Edition or let the team manage it in the cloud, Plausible makes it easy to get started.

What sets Plausible apart is how straightforward it is. The interface is clean and intentionally minimal. You don’t need to dig through layers of dashboards or configure complex reports. All your important website data lives on a single, intuitive page.

Plausible is built around modern needs. You can integrate it with tools like Google Search Console to get keyword-level search data. It works smoothly with single-page applications and modern JavaScript frameworks out of the box. There’s built-in support for tracking custom events, conversions, revenue, and even 404s and outbound links—making it powerful without being overwhelming.

Want to share insights with your team or make them public? You can invite team members with specific roles or even open up your dashboard for anyone to view. Need regular updates? Weekly and monthly traffic summaries can be sent directly to your email or Slack.

One of the most compelling parts of Plausible’s story is its independence. It’s a self-sustaining project, funded solely by its subscribers. Unlike Google Analytics, which is free because your data fuels its advertising machine, Plausible charges a fee because it doesn’t monetize your users. Your data stays yours—completely. Nothing is shared, sold, or analyzed for anyone else's gain.

The cloud-hosted version isn’t free, but for good reason. The subscription-based model supports ongoing development, helps keep the lights on, and allows the team to remain focused on building a better, more ethical product. It’s a conscious alternative to the “free” tools that often come with hidden costs to privacy and trust.

Plausible is already trusted by thousands of website owners who’ve chosen a cleaner, more respectful way to understand their visitors. If you're thinking of switching, the platform includes migration tools, including historical imports from Google Analytics.

Simple. Transparent. Privacy-focused. That’s Plausible Analytics.