Umami

Key Features

Custom Event Tracking

Track more than just pageviews. Monitor specific interactions like button clicks, form submissions, or any user-defined action.

Powerful Filters

Segment your traffic by browser, operating system, country, and more to gain deeper insights into your audience.

Realtime Data

View live website activity and see exactly which pages your visitors are currently browsing.

Trend Detection

Compare traffic across different time periods to identify growth patterns, seasonal trends, or campaign performance.

User Journeys

Understand how users move through your site or product to optimize navigation and engagement.

User Retention

Measure how frequently users return to your site, helping you assess long-term engagement and stickiness.

Conversion Funnels

Track each step of your conversion process to see where users drop off and where they complete their goals.

Privacy-Focused

No invasive tracking or personal data collection — fully GDPR-compliant by design.

Meet Umami: The Privacy-Friendly Analytics Platform That Actually Makes Sense

When it comes to understanding your website traffic, you're often faced with a tradeoff: privacy or insights. Umami changes that.

Umami is a modern, privacy-focused alternative to Google Analytics, designed from the ground up to be simple, powerful, and respectful of user privacy. Whether you're running a personal blog or a full-scale business site, Umami offers a streamlined way to track and analyze how people interact with your content — without invasive scripts or complicated dashboards.

Insights Without the Bloat

You don't need a bloated analytics tool to understand your audience. Umami gives you exactly what you need and nothing you don’t. The interface is clean, intuitive, and focused on helping you answer the questions that actually matter: Where are visitors coming from? What pages are they viewing? What actions are they taking?

The platform supports custom event tracking, so you’re not limited to just pageviews. You can monitor specific actions like button clicks, form submissions, or even video plays. If it happens on your site, Umami can help you track it — and more importantly, make sense of it.

Powerful Filters and Real-Time Data

Filtering your data should feel effortless, not overwhelming. Umami makes it easy to segment your traffic by key metrics like browser type, operating system, and geographic location. Want to see how mobile users in Germany behave compared to desktop users in the US? It's just a few clicks away.

And because Umami gives you real-time data, you can watch your traffic evolve as it happens. See where users are landing, what they're doing, and how your site is performing — all in the moment.

Built for Product Insight

Umami goes beyond standard web analytics by offering tools typically reserved for product teams. It helps you visualize user journeys to understand how people move through your website. You can identify common paths, uncover drop-off points, and even track user retention over time.

If you’re running campaigns or A/B tests, the trend detection feature lets you compare different time periods to see what’s working and what’s not. Funnels are also built in, allowing you to monitor conversion paths and find out where users are slipping away.

Why It Matters

Analytics should empower you to make better decisions, not bury you in metrics. Umami stands out because it gives you meaningful insights without requiring you to trade privacy for clarity. It’s simple, fast, and focused — and it gives you everything you need to grow your site without compromising your users.

So if you're looking for an analytics platform that respects privacy, delivers clean data, and helps you make smarter choices, Umami might just be the modern solution you've been waiting for.