Matomo

Key Features of Matomo

• Complete Data Ownership
  With Matomo, you have 100% control over your data. You know exactly where it’s stored and how it's used, ensuring privacy and security.

• Privacy Built-in
  Matomo is designed to respect privacy laws, such as GDPR and CCPA, and allows you to track data without compromising your users’ privacy.

• 100% Accurate Data
  Unlike other platforms that rely on data sampling, Matomo provides accurate, unfiltered data so you can make confident decisions.

• No Data Limitations
  Track an unlimited number of websites, users, and segments, without limitations on the amount of data you store.

• Open Source
  Matomo’s code is open-source, meaning it's transparent, secure, and fully customizable to meet your specific needs.

• Real-Time Analytics
  Get immediate access to your analytics reports in real-time, allowing you to react quickly to any changes in traffic or user behavior.

• Seamless Google Analytics Import
  If you’re transitioning from Google Analytics, you can easily import your historical data into Matomo, keeping all your previous insights intact.

• Customizable and Extensible
  Matomo can be tailored to fit your exact requirements, whether that means adding new features or modifying existing ones.

• Comprehensive Insights
  With Matomo’s range of reporting and analytics features, you get a complete picture of your website and app performance.

• User-Friendly Interface
  Matomo is designed with ease of use in mind, ensuring you can find and understand the data you need quickly.

• Full Control Over Personal Data
  You can securely track personal data while remaining compliant with privacy laws, something that isn’t available with Google Analytics.

• Trusted by Leading Organizations
  Matomo is used by more than 1.4 million websites globally, including the United Nations, Amnesty International, and the European Commission.

Take Back Control with Matomo: The Ethical Web Analytics Alternative

In today’s digital world, data is power, but too often, that power is held by large corporations rather than the people who generate it. Matomo is on a mission to change that.

As the leading open-source alternative to Google Analytics, Matomo is built on the principles of privacy, transparency, and user empowerment. It’s a platform designed not just to analyze your website or app traffic, but to do so ethically, giving you complete control over your data, where it’s stored, how it’s used, and who sees it.

Built for Privacy, Designed for Accuracy

With Matomo, you're not just getting estimates or sampled data. You're getting 100% of your traffic, unfiltered and precise. That means better decisions, clearer insights, and more effective strategies based on real data, not guesses.

Matomo runs on your own infrastructure. It’s a full-featured PHP MySQL platform that you install on your own web server. In just five minutes, you’ll be ready to start collecting data using a lightweight JavaScript tag that gives you access to real-time analytics.

Unlike many proprietary tools, Matomo doesn't mine your data for its own purposes. Instead, it supports you in protecting your users' privacy while still getting the insights you need. In fact, you can even run Matomo without requiring cookie consent, depending on your configuration and local privacy laws.

Trusted Worldwide

Matomo is trusted by over 1.4 million websites across 190 countries, including organizations like the United Nations, the European Commission, Amnesty International, and Ahrefs. It’s a proven platform that scales globally while putting privacy first.

Whether you're a solo developer, a growing business, or part of a large enterprise team, Matomo gives you tools that respect your values and your users. With powerful features like:

• Seamless Google Analytics data import
• Real-time tracking without data sampling
• Support for personal data tracking compliant with GDPR and CCPA
• No data limits on users, websites, or storage
• Complete customizability and open-source transparency

Your Data, Your Rules

Matomo's mission is simple yet powerful:

“To create, as a community, the leading international open source digital analytics platform, that gives every user full control of their data.”

Or more succinctly: Liberate Web Analytics.

You don’t need to trade privacy for performance. With Matomo, you get both. The platform is designed to deliver deep insights through a user-friendly interface, helping you boost site performance, understand your visitors, and make impactful decisions, all without compromising on ethics.

Ready to Try Matomo?

You can get started in just a few clicks with a 21-day free Cloud trial, no credit card required. Prefer to self-host? Matomo On-Premise gives you total control from the start.

Privacy, performance, and power, finally together in one analytics platform. Choose Matomo and be part of a growing movement to build a better, more respectful web.